July 10, 2019

The Real Estate Sales “Teeter-Totter”

The Harder It is To Sell Listings, the Easier They Are to Get — and Vice Versa “Energy cannot be created or destroyed.” –First Law of Thermodynamics. OK, so residential real estate isn’t governed by anything so fundamental as the three laws of thermodynamics in physics. But, it is characterized by a peculiar sort of...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like have allowed...
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