Genius: one percent inspiration and 99 percent perspiration. –Thomas Edison You might say the same thing for great real estate marketing — though I might tweak the ratio to 10%/90%. In this case, how long would it have taken to clear the built-in buffet (pictured above)? Ten seconds? Thirty? Not a lot to add a...Read More
The Blindfold Test, or, “Buyer Due Diligence” Want an old-fashioned way to tell if a given “For Sale” home is a value? Skip the complicated CMA (“Comparative Market Analysis”), detailed spreadsheets, etc. Instead, follow this two-step approach: One. Get up to speed in the area you’re interested in, familiarizing yourself with prevailing prices. Two. When you tour a...Read More
How to Increase Your Property’s Value . . . For Free! Psssttt! Hey, you! Twin Cities condo owner! Want to increase your property’s value 2% – 3% — conservatively — without spending a dime? Seriously. What’s the catch? There isn’t one (unless, perhaps, you happen to have bad allergies). Have your building association revisit its...Read More
Whither the Split-Level? If you want to know what’s hot in fashion . . check out the shows in Paris and New York. If you want to know which housing styles are most popular in the Twin Cities . . . check out new construction in Edina. Edina as Housing Market Proxy Why Edina? Three reasons:...Read More
“Consider it . . . Sold!” A good marketing campaign strikes a chord in its intended audience. In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than . . . confidence and expertise? Cue Edina Realty’s 2012 marketing campaign. Paired with each of its four business segments is a variant of the tag...Read More
More Twin Cities Housing Indicators Flash “Green” The “housing-has-bottomed” camp has some fresh, new ammunition. At the top of the list is an excellent post by Edina Realty colleague (and fellow blogger) Aaron Dickinson, marshalling a wealth of Twin Cities housing data that cumulatively makes a single point: the local housing market is stronger than...Read More
