Realtor Mistake #3 First, a caveat: by far the more common Realtor mistake is not doing pre-list marketing — touting an upcoming listing to colleagues — far enough in advance. Or, not doing it at all. However, at least in my opinion, it’s also possible to err on the side of doing it too soon. Call it an “advanced beginner” (or...Read More
“Temporarily Not Available For Buying” (TNAB)* “The right house at the wrong time . . . is the wrong house.” –Ross Kaplan One of the things that can happen working with Buyers is that . . . life intervenes. A work crisis pops up out of nowhere, an unexpected health issue temporarily lays someone up, etc. When...Read More
(More) Real Estate Cliches Two of the more overused real estate cliches (redundant, I know) is “curb appeal is deceptive” and its first-cousin, “not a drive-by.” So, are they ever true? Usually, not. However, there are exceptions to every rule. Exceptions to the Rule Once in awhile, you do see a listed home with a plain...Read More
Politics isn’t the only field that has incumbents and challengers. Real estate does, too. The “incumbent Realtor” is the Realtor who helped the now-selling homeowner buy the home, however many years back; the challengers are all the other Realtors vying for the listing. Average Realtor “Career”: < 2 Years I’d guesstimate that something like one-third of...Read More
Showing Condo’s The odds of a lockbox being unusually difficult to open vary directly with how pressed you are for time. –Ross Kaplan Q: When is being on time, late? A: When you’re showing multiple condo’s in an unfamiliar building. If you’re showing several condo’s in a building you don’t know, it’s always a good idea...Read More
Ok, so there are only three zeroes attached — or sometimes just two (vs. Wall Street’s five or six), but more and more MLS listings these days are dangling bonuses in front of the Buyer’s agent (called the “Selling Agent” once the deal has closed). Unlike a fatter commission payout, which the Buyer’s agent has to split with...Read More
