“The 90 Days-on-the-Market” Showing (Preview?) Call it, “coming in through the back door . . . through the front door.” What I’m referring to is the practice of at least some agents to conveniently show any properties that have been on the market 90 days — and therefore may be about to expire. Their logic?...Read More
Pricing a Home When the Comp’s are Tough “You have to know the rules before you know when you can break them.” Normally, the standard way of doing a CMA (“Comparative Market Analysis”) is to limit your focus to three Comp’s, or “Comparable Sold Properties.” By definition, those are the nearby homes most similar in...Read More
Redefining “Full Service” I recently showed a Minnetonka condo that didn’t work for my client because of the building’s “No Pets” policy (we both somehow managed to miss that in the fine print). Upon hearing the objection, the listing agent volunteered that she would be “delighted” to find another home for my client’s dog. How very, uhhh . . ....Read More
Saved Searches on MLS How many people are watching a listing? And why does it matter? If a listing isn’t selling, one of the tools Realtors have to gauge interest today is how many prospective Buyers have “saved” the property on MLS; the more people who’ve save the property, the logic goes, the more likely...Read More
Magic Number: Three What does a Venn Diagram have to do with Realtor referrals? My theory, at least, is the way to “make it” in real estate sales is to consistently be the light green “sweet spot” where the three circles overlap in the middle. Oh . . . and the circles represent people. So,...Read More
Or Was It, “Lend for Free on Crap Collateral?” It’s one thing to encounter distortions and ignorant drivel in some blogosphere backwater. But when it appears in The New York Times . . . it’s more than a little dismaying. In a nutshell, that’s my reaction to Adam Davidson’s piece, “What Does Wall Street Do For...Read More
