Magic Number: Three

What does a Venn Diagram have to do with Realtor referrals?

My theory, at least, is the way to “make it” in real estate sales is to consistently be the light green “sweet spot” where the three circles overlap in the middle.

Oh . . . and the circles represent people.

So, when a prospective client hears (good things) about you from three different acquaintances — you’re usually their guy . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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