Marketing Plan: Word of Mouth (Literally) What’s missing in the photo of super-popular Robbinsdale eatery Travail (above)? Any mention of the name, “Travail” — or any signage at all, for that matter. That hasn’t kept it from attracting nightly crowds and a long list of local fans. Mother’s Day Reservations — and Open Houses Don’t...Read More
Heard it Through the Grapevine? No, That Would Be Wine My definition of “word-of-mouth?” When I hear about the same place — from three, independent sources — in the span of a week. In this case, the beneficiary of such viral marketing is Steel Toe Brewing just off Beltline Blvd. in St. Louis Park...Read More
MUCH Better Than Angie’s List, Yelp, Facebook, etc. “What’s sauce for the goose is sauce for the gander.” –Idiom In “Good Lender Service, Defined,” I noted that if you want the real scoop on a lender, ask a Realtor who’s previously worked with them. Of course, the reverse is true, too. Namely, if you want...Read More
Magic Number: Three What does a Venn Diagram have to do with Realtor referrals? My theory, at least, is the way to “make it” in real estate sales is to consistently be the light green “sweet spot” where the three circles overlap in the middle. Oh . . . and the circles represent people. So,...Read More
