Marketing Plan: Word of Mouth (Literally)
What’s missing in the photo of super-popular Robbinsdale eatery Travail (above)?
Any mention of the name, “Travail” — or any signage at all, for that matter.
That hasn’t kept it from attracting nightly crowds and a long list of local fans.
Mother’s Day Reservations — and Open Houses
Don’t bother trying to reserve a table at Travail for Mother’s Day: it’s not open.
When I stopped by during the week to inquire (and interrupted a staff meeting), the employees spontaneously protested, “We have Mothers, too!”
So do home buyers and sellers — and their agents.
Which is why Mother’s Day is usually a “pass” for open houses.
P.S.: When I do finally get in to Travail, I plan to ask why the owner(s) picked a name that’s a synonym for “agony” or “torment.”
