“Nobody goes there anymore; it’s too crowded.” –Yogi Berra, about a (too) popular Miami Beach restaurant. Returning from a family event over the weekend in Philadelphia, it took me a while to name the city’s gritty, cosmopolitan vibe: “1980’s Upper West Side.” Meanwhile, the real Upper West Side (in Manhattan) increasingly feels like something conjured...Read More
Marketing Plan: Word of Mouth (Literally) What’s missing in the photo of super-popular Robbinsdale eatery Travail (above)? Any mention of the name, “Travail” — or any signage at all, for that matter. That hasn’t kept it from attracting nightly crowds and a long list of local fans. Mother’s Day Reservations — and Open Houses Don’t...Read More
How Popular Is That? First, Yogi Berra gave us the restaurant that was so popular, it was actually unpopular: ‘no one goes there anymore, it’s too crowded.” Now, NY Times travel writer Bill Pennington gives us the converse. According to Pennington, Maine ski mountain Sugarloaf is “popular because it’s not that popular.” Makes sense to...Read More
