Heard it Through the Grapevine?
No, That Would Be Wine
My definition of “word-of-mouth?”
When I hear about the same place — from three, independent sources — in the span of a week.
In this case, the beneficiary of such viral marketing is Steel Toe Brewing just off Beltline Blvd. in St. Louis Park (look behind the Comcast building).
I went to pick up a “growler” (one-half gallon) of one of their micro-brews last weekend, and — sure enough — the place was packed mid-afternoon, notwithstanding their slightly out-of-the-way location.