“Consider it . . . Sold!”

A good marketing campaign strikes a chord in its intended audience.

In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than  . . .  confidence and expertise?

Cue Edina Realty’s 2012 marketing campaign.

Paired with each of its four business segments is a variant of the tag line, “Consider it  . . done.”

Edina Realty:  ‘Consider it  . . . sold.

Edina Mortgage:  ‘Consider it  . . . financed.’

Edina Title:  ‘Consider it  . .  closed.’

Edina Warranty:  ‘Consider it  . . . covered.’

The campaign is to be featured in both online Twin Cities media, as well as on about two dozen area billboards.  

Speaking as someone who’s developed a few pithy tag lines of their own (“Ross knows real estate“; “MY RLTR” license plate — as in, “there goes . . . My Realtor”) — I like it!

I can also personally vouch for Edina Title and Mortgage’s deal-saving skills — often times to correct someone else’s mistake!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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