“Consider it . . . Sold!”
A good marketing campaign strikes a chord in its intended audience.
In a still-tentative housing market
characterized by what might best be called “fragile optimism,” what better note to strike than . . . confidence and expertise?
Cue Edina Realty’s 2012 marketing campaign.
Paired with each of its four business segments is a variant of the tag line, “Consider it . . done.”
Edina Realty: ‘Consider it . . . sold.‘
Edina Mortgage: ‘Consider it . . . financed.’
Edina Title: ‘Consider it . . closed.’
Edina Warranty: ‘Consider it . . . covered.’
The campaign is to be featured in both online Twin Cities media, as well as on about two dozen area billboards.
Speaking as someone who’s developed a few pithy tag lines of their own (“Ross knows real estate“; “MY RLTR” license plate — as in, “there goes . . . My Realtor”) — I like it!
I can also personally vouch for Edina Title and Mortgage’s deal-saving skills — often times to correct someone else’s mistake!
