Do They Come Out Ahead? In college football, they’re called “red-shirts”: promising freshmen who are held back a year — both for more seasoning, and because they’d otherwise use up valuable eligibility serving as an understudy to a star upperclassman. The housing market equivalent? A home that was listed 2-3 years ago when the market was...Read More
Of High Tides and Homes A recession is when your neighbor loses their job. A depression is when you lose yours. –Harry Truman A good economy is when you get a raise. A great economy is when you get a raise and a promotion. –Corollary, Ross Kaplan What do those observations have to do with...Read More
“Consider it . . . Sold!” A good marketing campaign strikes a chord in its intended audience. In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than . . . confidence and expertise? Cue Edina Realty’s 2012 marketing campaign. Paired with each of its four business segments is a variant of the tag...Read More
