Hiding in Plain Sight Depending on how long you’ve been driving, you’ve probably looked directly at it on your car’s dashboard 10,000 — or 100,000 — times . . . and never seen it (I certainly didn’t). What exactly am I referring to? The little arrow on the gas gauge indicating whether the car’s tank is on...Read More
“Consider it . . . Sold!” A good marketing campaign strikes a chord in its intended audience. In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than . . . confidence and expertise? Cue Edina Realty’s 2012 marketing campaign. Paired with each of its four business segments is a variant of the tag...Read More
More Twin Cities Housing Indicators Flash “Green” The “housing-has-bottomed” camp has some fresh, new ammunition. At the top of the list is an excellent post by Edina Realty colleague (and fellow blogger) Aaron Dickinson, marshalling a wealth of Twin Cities housing data that cumulatively makes a single point: the local housing market is stronger than...Read More
