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marketing slogan

Duluth Marketing Slogan for Global Warming Age: “Duluth is Cool!”

Immigration Math: 150,000 People + 86,000 People = 236,000 People** “Duluth’s infrastructure can accommodate 150,000 more people, but the current population is just 86,000. Only 56 people moved to the city from 2010 to 2016.” –Photo caption, The New York Times. Jesse Keenan, the Harvard lecturer who’s been touting Duluth’s manifold, climate-change virtues (cool climate,...
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From, “It’s Not What It Is,” to “It Is What It Isn’t”

Admittedly, It was easier to get my dyslexic head around the original version:  a New Yorker magazine cartoon showing one spouse catching the other “in the act,” as it were. The caption:  “Believe me, it’s not what it is.” Now, Bourbon distiller Maker’s Mark — or more accurately, their ad agency — has apparently decided...
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Edina Realty’s 2012 Marketing Campaign

“Consider it . . . Sold!” A good marketing campaign strikes a chord in its intended audience. In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than  . . .  confidence and expertise? Cue Edina Realty’s 2012 marketing campaign. Paired with each of its four business segments is a variant of the tag...
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