Target Turns Checkout Conveyor Belts Into Star Wars Ad In a world where there are now ads over men’s urinals (at many restaurants, movie theatres, etc.), you wouldn’t think that there’d be any new frontiers for new advertising venues.** Sadly, you’d be wrong. Inspired . . . and Not At least Target’s new advertising medium has...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 18 photos; websites like EdinaRealty.com effectively allow...Read More
“Showing 1.5” What’s a “1.5 showing?” When one partner in a couple has seen the house and likes it, and gives their partner a green light to take a look. Rules & Exceptions As a general rule, Realtors acting as a Buyer’s agent prefer that both (all**) decision-makers be present at all showings. That’s not only...Read More
People who’ve known me for a while are aware that my background includes stints as a CPA and corporate lawyer prior to going into real estate 13(!) years ago. That financial and legal background comes in handy daily handling real estate transactions. It also provides a useful vocabulary for religious holidays, such as the Jewish...Read More
Too Many Showings? Far be it from me to tell anyone who to vote for. But, let me suggest borrowing a criterion from the world of residential real estate to pick the next President (or major party nominee). Letting Buyers Off the Hook When I work with Buyers who remain lukewarm about a home even...Read More
Apple’s “Build or Buy” Decision on Autos Maybe the maker of the “people’s computer” should buy the maker of the “people’s car” (Volkswagen’s English translation). I can think of four reasons why that would be a brilliant move for Apple — and a public relations coup for VW — in the wake of the latter’s diesel...Read More
