September 26, 2015

Food — and Drink — To Go

What do you call a beverage you grab to drink in the car, on the way to an appointment? “Route beer.” Makes sense to me . . . P.S.:  That would be my 10 year-old daughter’s term (and preferred spelling in a post-it note, instructing me to bring a snack and drink with when I...
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New Advertising Venues: Highlights & Lowlights (or, Cheeky vs. Tasteless)

Target Turns Checkout Conveyor Belts Into Star Wars Ad In a world where there are now ads over men’s urinals (at many restaurants, movie theatres, etc.), you wouldn’t think that there’d be any new frontiers for new advertising venues.** Sadly, you’d be wrong. Inspired . .  . and Not At least Target’s new advertising medium has...
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