What do you call a beverage you grab to drink in the car, on the way to an appointment? “Route beer.” Makes sense to me . . . P.S.: That would be my 10 year-old daughter’s term (and preferred spelling in a post-it note, instructing me to bring a snack and drink with when I...Read More
Target Turns Checkout Conveyor Belts Into Star Wars Ad In a world where there are now ads over men’s urinals (at many restaurants, movie theatres, etc.), you wouldn’t think that there’d be any new frontiers for new advertising venues.** Sadly, you’d be wrong. Inspired . . . and Not At least Target’s new advertising medium has...Read More