. . . and Isn’t Likely to Volunteer Fake it till you make it.” —Career advice to newbie real estate agents. In a hyper-competitive field where sales bluster is an ever-present temptation, real estate agents aren’t exactly the type to betray ignorance or confess a lack of confidence. And even consummate Realtors with years of...Read More
Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...Read More
“Can I Please Speak to Myra Mains?” Courtesy of retired Edina Realty office manager Josh Kaplan, here is a classic April Fool’s joke for ” make that on ” Realtors, especially “newbie” Realtors. The front desk leaves a voicemail for the intended Realtor-victim (plural, ideally), telling them that they have a lead for them. The prospect’s name...Read More
Three Factors How much do you discount for a one-car garage? The short answer: “it depends.” Specifically, I think that the three most important variables are: One. What is the surrounding housing stock like? In close-in, older Minneapolis neighborhoods, many homes have one car garages (still). Detached, one car garages. When that’s the standard, the...Read More
Getting Your (Realtor) Money’s Worth “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” —John Wanamaker. Fortunately for Realtors, it’s actually pretty easy to tell if the money you shell out on a bus bench each month (about $65 in the Twin Cities) is worth it. Here...Read More
Sniffing Out Motivated Home Sellers; 4 Clues ” & a Red Herring Black Friday isn’t just when retailers offer their best deals of the year. Historically, it’s also the time of year when home Buyers can score deep discounts (at least in the Twin Cities; I don’t know about milder markets like Phoenix or Miami)....Read More
