Realtors’ Investment: Skill, Time, & Marketing $$$ How long should a listing contract be? The short answer: “long enough to sell the property being listed.” How long that is ” assuming that the home is well-priced, staged, and marketed ” is typically a function of price. Under $250k in the Twin Cities today, you’d estimate 20-40...Read More
. . . And Isn’t Likely to Volunteer “Fake it till you make it.” —Career advice to newbie real estate agents. In a hyper-competitive field where sales bluster is an ever-present temptation, real estate agents aren’t exactly the type to betray ignorance or confess a lack of confidence. And even consummate Realtors with years of...Read More
“Can I Please Speak to Myra Mains?” Courtesy of now-retired Edina Realty office manager Josh Kaplan, here is a classic April Fool’s joke for ” make that on ” Realtors, especially “newbie” Realtors. The front desk leaves a voicemail for the intended Realtor-victim (plural, ideally), telling them that they have a lead for them. The prospect’s name is “Myra...Read More
Best Advice to Home Sellers: “Tell What You Know” (Whatever That Is) Homeowners can be forgiven for not knowing the difference between a special assessment that’s “pending,” vs. one’s that “levied” ” as opposed to one that is assessed and currently payable. Realtors have trouble keeping those terms straight as well. The best advice to...Read More
Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...Read More
Realtor Bragging Rights Professionals who are coached from Day #1 in the business never to be “secret agents” can hardly be expected to be shy when they receive a sales honor. Especially one as meaningful and hard-earned as an Edina Realty “Circle” award, handed out annually to the company’s top agents (mine is pictured above). “Birds...Read More
