Realtor Bragging Rights

Professionals who are coached from Day #1 in the business never to be “secret agents” can hardly be expected to be shy when they receive a sales honor.

Especially one as meaningful and hard-earned as an Edina Realty “Circle” award, handed out annually to the company’s top agents (mine is pictured above).

“Birds of a Feather” (Flock Together)

Why should clients care?

Two reasons:

One. Expertise.

The best way to become a top agent is to  . . . work with other top agents.

Edina Realty — City Lakes has some of the very best in the Twin Cities. And that extends to City Lakes’ excellent Manager, Molly Goenner, who delivered over two dozen awards this morning with personalized “thank you’s,” and lots of heartfelt anecdotes.

Also top-notch (and conveniently down the hall): Edina Realty Mortgage and Edina Realty Title.

Two. Networking.

Guess what all those top agents are tapped into?

Listings!

And, perhaps more importantly in today’s inventory-starved market, upcoming listings.

Networking²

Assuming a typical, high-producing agent (conservatively) has about 300 people in their network, an office with a couple dozen of those agents could easily reach thousands (or tens of thousands) of people.

People who may be contemplating moving, or, have already hired a Edina Realty colleague, and may be just weeks away from coming on the market.

Think that might be an advantage for prospective Buyers?

As they like to say in the Upper Midwest . . . “You betcha!”

P.S.: the best line from this morning’s meeting followed Molly’s announcement that starting next year, Edina Realty is creating a new “Circle” category:  “Executive,” for agents grossing more than $500k(!) in commissions (the current top award is “Chairman”).

A newer agent in the back of the room yelled out, “it’s about time they recognized me!”

See also, “Edina Realty 2016 Circle Awards (Hug Included)”; “Have a House/Need a House“; “Minnesota Association of Realtors Legal Hotline!  May I Help You??“; “Edina Realty Leadership Circle”; “2017 Edina Realty “Circle” Awards“; and “Realtor Awards Season.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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