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June 4, 2020

Why That Bedroom is 15′ x 12′, Not 12′ x 15′

Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...
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“NO1Home”

Double Triple Entendre’ [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] I prefer the caption, “NO1Home,” to the more descriptive, “No One Home,” because of the former’s manifold meanings....
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