Loose Door Knobs and Caviar-Stocked Fridges [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Test your knowledge of today’s housing market, and answer the following question: Which of...Read More
Choosing Sides (Or Not) [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] No one asked me, but I know how to bring the practice of “single agent dual...Read More
“So, Why Are You Selling . . . ??” Realtors who aren’t skilled at determining prospective clients’ motivation . . . usually aren’t Realtors for long (in fact, something like 90% of all new agents don’t make it to year #3). So, how do good Realtors determine Seller motivation? A good starting point is asking them...Read More
Hazy Sun, Low 80’s in Twin Cities Minnesotans who have relatives on the East or West Coast (I have both) know the drill: whenever there’s a tornado (or blizzard) somewhere in the Midwest, we invariably get a worried call. “I just was just checking to make sure you were OK,” they’ll say. “The storms...Read More
Meaningless Marketing Mumbo Jumbo: Exhibit A Somebody has to carry on the George Carlin tradition. In that vein . . . I’m sure he’d scratch his head about the difference between being “pre-selected” (for yet another credit card I don’t need), and just plain, old ordinary “selected.” Pre-what, exactly? Is there another group of prospective customers...Read More
“9-1-1 for Realtors?” Their Office Manager The Office Manager** at a busy real estate office (Edina Realty-City Lakes definitely qualifies) might be one of the most accessible people in the world. They’re available, 24/7 if necessary, by cell phone, text message, instant message, direct dial (their desk extension number), thru the main Office number (during...Read More
