Meaningless Marketing Mumbo Jumbo: Exhibit A
Somebody has to carry on the George Carlin tradition.
In that vein . . . I’m sure he’d scratch his head about the difference between being “pre-selected” (for yet another credit card I don’t need), and just plain, old ordinary “selected.”
Pre-what, exactly?
Is there another group of prospective customers out there that is going to be post-selected??
Just wondering . . .
See also, “Bloomingdale’s Cologne “Pre-Sale.'”
P.S.: Want another word that doesn’t hold up to scrutiny? “Deluxe.”
As in “deluxe Kitchen,” “deluxe vacation,” etc.