Meaningless Marketing Mumbo Jumbo: Exhibit A Somebody has to carry on the George Carlin tradition. In that vein . . . I’m sure he’d scratch his head about the difference between being “pre-selected” (for yet another credit card I don’t need), and just plain, old ordinary “selected.” Pre-what, exactly? Is there another group of prospective customers...Read More
Cashing in on the Equifax Data Breach, Consumers’ Sense of Vulnerability THAT was fast. I’m assuming it’s no coincidence that, scarcely 10 days after the news broke of Equifax’s data breach, credit card issuers are pouncing on consumers’ new-found sense of vulnerability (note: apparently, the hackers originally broke into Equifax’s computers last Spring, and had...Read More
(More) Meaningless Marketing Mumbo-Jumbo from — Guess Who? — Big Banks Somebody has to carry on the George Carlin tradition. In that vein . . . I’m sure he’d scratch his head about the difference between being “pre-selected” (for yet another credit card I don’t need), and just plain, old ordinary “selected.” Pre-what, exactly? Is there...Read More
