“Let My People Go”: Blocking Senders as a Last Resort No sooner had I clicked “unsubscribe” on one of the automatic newsletters Realtors get bombarded with these days, then I saw a new email in my inbox. From the same vendor. It was a form letter saying they were “sorry to see me go,” and...Read More
Marketing to Dead Realtors Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy. Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the...Read More
Anyone else out there detect this not-so-welcome trend? Namely, Spam emailers shoehorning all the content of their email into the “subject” line to ensure that it gets read by the recipient — if only for a second — before getting deleted.Read More
“Beautiful and Well-Appointed” — Realtor Definition In a typical day, I receive anywhere from 50 to 150 emails. Software filters notwithstanding, at least 20 or 30 are guaranteed to be spam. Like this one, with the subject header, “I want to talk,” and including a link that I’m sure isn’t to Disney or Nickelodeon: “Hi!...Read More
Master of My Own Domain “I am so very happy to read your blog. I really enjoyed it! Thank you for sharing your idea. Keep up the good work.” –Bob at www.Miami_Condos_Cheap.com For any Seinfeld fans reading this blog, I don’t mean that the way they meant it. I mean, I’m literally the master of...Read More