Want to Stand Out? Drop > 10% Want some anecdotal evidence about housing market conditions these days in the Twin Cities? Higher Bar. Edina Realty, the Twin Cities’ largest broker, requires price reductions of 10% or more to qualify for intra-company email distribution (I believe the policy actually dates back to this Summer). Previously, the...Read More
“First Adopters” — or “First Ruiners?” Nobody goes there anymore — it’s too crowded. –Yogi Berra, about a Miami Beach restaurant near the Yankees’ Spring training camp. Are social networks like Facebook becoming like Yogi Berra’s restaurant? In other words, as latecomers and “tourists” fill up the place, is the original, “in” crowd decamping for...Read More
Attracting — and Deleting — Spam “Imitation is the sincerest form of flattery.” Actually, when it comes to blogs and spam posts, it’s the other way around: ‘flattery is the sincerest form of imitation.’ By that, I mean that the usual m.o. of people posting b.s. responses on blogs to piggyback on their popularity —...Read More
Synonyms for “Drip”: ‘Spray,’ ‘Drizzle,’ ‘Bombard’ Thanks to technology, I can now automatically send everyone whose email address I know — and my Rolodex has 1,900 names — a weekly (or daily, or hourly!) real estate “update.” But I don’t. That’s because they’re annoying and impersonal. Speaking (only?) for myself, I like to practice what...Read More
Spam and All Its Clones (Online and Off) My door’s always open, Jones . . . so be careful you don’t walk in by mistake. –Cartoon showing a CEO sitting at his desk, addressing the janitor in the hall As someone who works in sales, it’s always amazing to me how many people violate the...Read More