Synonyms for “Drip”:
‘Spray,’ ‘Drizzle,’ ‘Bombard’

Thanks to technology, I can now automatically send everyone whose email address I know — and my Rolodex has 1,900 names — a weekly (or daily, or hourly!) real estate “update.”

But I don’t.

That’s because they’re annoying and impersonal.

Speaking (only?) for myself, I like to practice what I’ll call the “Golden Rule” of marketing: if I don’t want to receive something myself, I won’t subject others to it.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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