Thanks to technology, I can now automatically send everyone whose email address I know — and my Rolodex has 1,900 names — a weekly (or daily, or hourly!) real estate “update.”
But I don’t.
That’s because they’re annoying and impersonal.
Speaking (only?) for myself, I like to practice what I’ll call the “Golden Rule” of marketing: if I don’t want to receive something myself, I won’t subject others to it.