March 23, 2010

"Drip" Marketing? How about "Spray?"

Synonyms for “Drip”: ‘Spray,’ ‘Drizzle,’ ‘Bombard’ Thanks to technology, I can now automatically send everyone whose email address I know — and my Rolodex has 1,900 names — a weekly (or daily, or hourly!) real estate “update.” But I don’t. That’s because they’re annoying and impersonal. Speaking (only?) for myself, I like to practice what...
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NYT Profile of "Curbed" Founder

Meet the “Realtor – Social Worker” * The Sunday New York Times has a lengthy profile of Lockhart Steele (yes, that’s his real name), the founder of real estate blog “Curbed.” If you didn’t know — and I was only vaguely aware — Curbed (and other blogs like it) apparently are now integral to how...
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