Unfair Incumbent Advantage? Sort of

I’m Pretty Sure the Old Survey Isn’t Stored on a Flash Drive I’m handling an Edina home sale now where the owner needs to get an updated survey. My client asked if I had any names (I do), but then it occurred to them to see who did the now 72(!) year-old survey, from 1942....
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Santa Claus’ List — and Realtors’

“Do You Know a Good Lender/Home Inspector/Title Insurance Company?” “You better watch out You better not cry Better not pout I’m telling you why Santa Claus is coming to town He’s making a list And checking it twice; Gonna find out Who’s naughty and nice Santa Claus is coming to town.” Unlike Santa Claus, Realtors...
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Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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Kindred (Car) Spirits

Vanity License Plates — Realtor Edition Espying a similar vanity license plate in the St. Louis Park Target parking lot this am, I made a quick connection with Chicago area Realtor Craig Caffarello. It turns out I’m too late to generate some referral business:  Craig and his wife — who’s from the Twin Cities —...
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Ross Kaplan Pledge: “If I’m Not the Best Realtor to Help You Buy or Sell Your Home . . . I’ll Find the Realtor Who Is — Anywhere in the U.S.”

Local Expert, National Connections I don’t sell homes in Washington D.C., Manhattan, Chicago, or Tucson, Arizona. But, I’ve helped clients buy and sell properties in all those places. How? By tapping into Edina Realty’s national relocation network, to find agents who specialize in those areas. “Jack (Jill?) of All Trades = Master of None” Closer...
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“Do You Know Someone Moving to Denver? Refer Me, and Get a Bonus!”

“You Know a Housing Market’s Hot When . . .” I’ll occasionally get marketing pieces from agents active in Scottsdale, Florida, or other warm spots Minnesotans are known to congregate, especially in the (very) cold winter months. But, I don’t recall getting a pitch from someone based in Denver, soliciting referrals, like the one I got...
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