Tag

realtor

Talking Sellers Out of a Price Reduction (Wait . . . What?!?)

Three Scenarios Wait a second ” when an otherwise well-prepped and marketed home isn’t selling, don’t listing agents try to get home sellers to reduce their price? And don’t most home sellers stubbornly resist, no matter how compelling the Realtor’s market data (or underwhelming Buyers’ interest)? Well . . . usually. But there are exceptions...
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Why It’s a Good Idea for the Realtor to Show Up Five Minutes Early for a Showing

Three Steps — Then, in Reverse I don’t recall ever being confronted with 3(!) deadbolt locks before ” the case at an Edina duplex I showed recently. Figuring out which one worked is just one of the challenges that Buyers’ agents face.** First, they need to pop open the lockbox that contains all those keys....
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What Realtors REALLY Do (According to Colin Quinn)

“For Sale” Signs vs. “NOT For Sale” Signs I’ve got my own definition of what Realtors do. See, “Realtor Job Description 2019.” But, I’m mostly OK** with the one offered by standup comedian (and social critic) Colin Quinn, in his Netflix special “Red State Blue State”: “That was the genius of the Founding Fathers: they...
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The Many Uses (Still) For Liquid Paper (“White-Out”)

In a supposedly paperless world, why does anyone still need something to correct paper mistakes? I know at least one, non-standard application: touch-up paint for Realtor sign riders. 🙂 It’s not as good as white nail polish, and not as water-repellent (or long-lived) as oil-based paint, but in a pinch . . . it’ll do!
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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4. Dress Code for Home Closings**

Realtor-Client Double Standard There are really only two rules when it comes to proper attire for a home closing: 1) the Realtors and other professionals (closers and lender) should wear formal business attire (sorry, no “business casual”); 2) clients can wear whatever they want. Which I guess means there’s only one rule. For men, at...
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