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realtor

The Key to Successful Negotiating: “Getting to Yes?” Or, “Getting to No?”

Establishing ” and Testing ” Boundaries If you go to the Business section of any bookstore, you’ll see any number of books on negotiation titled, “Getting to Yes!,” “Win-Win Negotiation,” etc. In my experience, however, the key to effective negotiation lies not in getting to “yes,” but getting to “no.” Or perhaps more accurately: before...
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Phone Etiquette: Realtor-to-Realtor vs. Realtor-to-Client

“I’m Not Being Rude . . . I’m Just Being a Realtor” It’s purely anecdotal, but my guess is that nobody can (and does!) end a conversation faster than a veteran Realtor. They/we aren’t being short or abrupt. Rather, we’re just juggling lots of balls, and know that, when a hard-to-reach client pops up on your caller ID...
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Buyer’s Letters: Prose & Con’s

“Buy on Bread, Sell on Cheese” In the wine industry (which I otherwise know nothing about), “buy on bread, sell on cheese” means that if you’re a wine buyer, you’d be well-advised to eat a piece of bread in between tastings. Because bread is neutral, it will clear your palate for the next wine. By...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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The Many Uses (Still) For Liquid Paper (“White-Out”)

In a supposedly paperless world, why does anyone still need something to correct paper mistakes? I know at least one, non-standard application: touch-up paint for Realtor sign riders. 🙂 It’s not as good as white nail polish, and not as water-repellent (or long-lived) as oil-based paint, but in a pinch . . . it’ll do!
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“Mid-Century Modern?” Or Just “Mid-Century?”

The “You Know it When You See it” Test While it’s true that every Mid-Century Modern home was built in the 1950’s (or thereabouts), it’s decidedly NOT the case that every home built in the 1950’s is a “Mid-Century Modern.” In fact, in real life, very few are. On MLS, for every home that I...
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