“Modern Family” Season 7, Episode 7: “Phil’s Sexy, Sexy House” When it comes to showing TV Realtor Phil Dunphy in plausible, work-related situations, the writers for sitcom Modern Family have been remarkably sure-footed spanning almost 150 episodes. See, “Halloween Night Open Houses“; “Phil Dunphy, (TV) Realtor”; “Phil Dunphy’s ‘Modern Family’ Rival: ‘She Lied, She Cheated, She Won“;...Read More
Targeting Expired Listings With Buyer Bait-and-Switch Apparently, at least a few overzealous agents at one Twin Cities broker in particular are now trolling for listings using some variation of the following sleazy strategy: Step #1: target “For Sale” homes that have just expired, unsold, on MLS. Step #2: show up unannounced at the home with...Read More
Ad Targets Investors, Not Realtors (Phew!!) I got a momentary scare looking at the pop-up ad (above), until I realized that the advertiser was mutual fund giant Fidelity, and its target audience was investors, not Realtors. The “commissions” that Fidelity is referring to are the fees investors pay to buy and sell stock, NOT what...Read More
I don’t know if Realtors suffer disproportionately from Attention Deficit Disorder.** But, I did just hear a story at a continuing ed class, about an agent who got this t-shirt from his spouse for his birthday: My wife thinks I have ADHD. I don’t think so. Hey, look! A chicken! **Getting emails, texts, and phone calls what seems...Read More
28 Showings in 2 Months Whatever their shortcomings may be, the agent who generated 28 showings for their listing client in less than two months isn’t a lousy marketer (note to non-Realtors: that’s A LOT of showings — at any price point). And yet, the Realtor’s client reportedly wasn’t happy with them. What gives? The...Read More
(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit: a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...Read More
