Great Client Service — For a Non-Client! How does a lender generate goodwill (and future referrals) with a Realtor? (this Realtor). By quickly getting back to them with the answer to an obscure question on FHA loan processing fees. On a Saturday night. On a loan they’re not even handling! Thanks, Keith! (That would be...Read More
When to Bring in an “Insurance Agent” Question: when is a real estate agent actually an insurance agent? Answer: when they’re brought in to a deal by Realtor #1 who needs their expertise to clinch the listing. Every Realtor who’s been in business long enough has faced this conundrum: a prospective client is considering hiring...Read More
Winning the . . . Bronze Not every Buyer buys, nor does every Seller sell. Surprise, surprise. Circumstances can change, markets can change, priorities can change — and, let’s face it, so can people’s minds (all fine, as long as they haven’t signed a Purchase Agreement!). Consolation Prize: Referrals When that happens, the Realtor may...Read More
“Don’t be a secret agent.” –Marketing advice to all new Realtors It’s drummed into your head from your first day as a Realtor (actually before, at pre-Realtor training classes): ‘Don’t be a secret agent” — invariably followed by, “identify and regularly communicate with your ‘sphere of influence'” (also referred to as your “farm”). It doesn’t have to be geographic —...Read More
Payback (The Good Kind) I suppose that there are some people out there who hesitate to give out referrals for fear that a favorite contractor will somehow forsake them if they ever become too busy or popular. I find just the opposite is true. Once someone comes to see me as a steady source of...Read More
