Winning the  . . . Bronze

Not every Buyer buys, nor does every Seller sell.

Surprise, surprise.

Circumstances can change, markets can change, priorities can change — and, let’s face it, so can people’s minds (all fine, as long as they haven’t signed a Purchase Agreement!).

Consolation Prize:  Referrals

When that happens, the Realtor may not get a commission, but hopefully, they’ve gained an appreciative future client — and a source of referrals.

The one exception to that is when the client is a relocation Buyer who decides not to accept the job offer — and never moves to the Realtor’s city.

The booby prize in such situations? 

The mailbox full of showing feedback requests waiting for the Realtor after the client leaves town.

P.S.:  all of the foregoing really argues for a Realtor hourly rate or per diem, at least in some situations.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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