Eye-Catching Marketing If you want to get the attention of Realtors who receive dozens of emails a day pitching new listings . . . it helps to have an eye-catching title. The ideal title is creative and original without being (too) gimmicky. Want a good example? The email I received this morning titled, “Your chance...Read More
Going it Alone Where: 16xx 26th St. West, just east of Lake of the Isles in Minneapolis What: 3 BR/4BA 1921 Colonial with 3,400 FSF Who: listed by owner How much: asking price is $1.195M When: originally listed July, ’08 (market time now = 16 months) It’s rare to see upper bracket FSBO’s (“For Sale...Read More
Key to Conflict Resolution: Check Assumptions Being a good Realtor doesn’t mean you never have disagreements with clients (or they with third parties — see below); it means you’re good at resolving them (even better: avoiding them). Looking back over 8 years of real estate practice (and the occasional conflict), it’s startling how often the...Read More
Professional vs. Amateur Photography One of the (few) things about Manhattan I knew I was going to miss when I left a decade ago was Angelica’s, a truly amazing, mostly organic restaurant in the East Village. When I suggested they open up a branch in Minneapolis, the manager — who’d obviously fielded many such suggestions...Read More
Meticulous Prep + Market Exposure = Full Price The corollary to “Overpriced? How to Tell,” is that it is impossible for a good Realtor to underprice. Why? Because good Realtors make sure that the homes they list are in optimal condition before they hit the market, then benefit from a tsunami of marketing exposure before,...Read More
Inflated FSF: ‘Told You So’ Where: 29xx Quentin Ave. South, in St. Louis Park’s Fern Hill neighborhood What: 3 BR/3BA Cape Cod built in 1936 How much: asking $349.9k When: (re-)listed Mon. (Aug. 3) You’ve probably heard of home expansions. But have you ever heard of home contractions? This one did. When the home pictured...Read More
