Eye-Catching Marketing

If you want to get the attention of Realtors who receive dozens of emails a day pitching new listings . . . it helps to have an eye-catching title.

The ideal title is creative and original without being (too) gimmicky.

Want a good example?

The email I received this morning titled, “Your chance to enhance.”

Much better than the usual fare: ‘just needs your remodeling touches”; “great opportunity to build equity”; and euphemisms like “meticulously cared for by original owner.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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