I’m a big fan of backlit homes, photographed at dusk: few things in real estate marketing are as dramatic. But, the timing can be tricky. In Minnesota in the Summer, it can require meeting the photographer at the house after 9 p.m. — not exactly a convenient time for professionals (or homeowners). Furthermore, the time...Read More
When it Makes Sense to “Quietly” Market a Home “Don’t be a secret agent.” –Advice to newbie Realtors. “If you’re going to put your home on the market . . . let the world know.” –Corollary, Ross Kaplan Looking for the four most expensive “For Sale” homes in St. Louis Park’s Fern Hill neighborhood right...Read More
Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect: 1) beauty is frequently in the eye of the beholder, i.e.,...Read More
Where: near Rittenhouse Square in Philadelphia. When: Labor Day Weekend, 2017. What: under construction townhome. How much: no idea. You’ve got to hand it to the listing agent for this Philadelphia townhome: their sign “made ‘ya look.” While there’s obviously more to real estate sales than that . . . it’s a good start!Read More
Perspective is Everything OK, so the accompanying caption on MLS helped explain things: “A massive wood burning stone fireplace graces the living room.” But, it would’ve helped even more if the listing agent had rotated the photo 90 degrees to the right . . . 🙂Read More
Which Owner’s Suite Would YOU Rather Have?? “The first showing is online.” –Realtor conventional wisdom. Here’s a news flash for listing agents or homeowners tempted to skimp on photography: Don’t. Those shots are prospective Buyers’ first impression of the home, and — if they’re not sufficiently impressive — their last. Rocky Mountain Retreat at Dusk Doubters...Read More
