I’m a big fan of backlit homes, photographed at dusk:  few things in real estate marketing are as dramatic.

But, the timing can be tricky.

In Minnesota in the Summer, it can require meeting the photographer at the house after 9 p.m. — not exactly a convenient time for professionals (or homeowners).

Furthermore, the time window for getting just the right shot, when the sky is the perfect twilight color, is exceedingly short:  perhaps 6-8 minutes.

That’s a lot of pressure.

All of which is why recreating the effect digitally is a terrific idea.

VHT Studios, one of my favorite photographers, just rolled out the new feature; the “before” and “after” photos above are from their marketing.

See also, “Fetching Home Photos“; “Back-lit Shots:  Now THAT’S Dramatic!”; “The Jack O’Lantern House“; and “Nighttime Shots:  Hits and Misses.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply