Just Another Day at the (Virtual) Office Based on market time, showing feedback, etc., I advised my client that a price reduction on her home was in order, and she agreed. So I got her the necessary paperwork, she signed it, and I forwarded it (via my front desk) to MLS for them to input....Read More
How Big a Price Reduction? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers...Read More
Is Virtual Staging “the Next Big Thing?” The “next big thing” in real estate likely has nothing to do with “social media” (Facebook, LinkedIn, etc.). Rather, my guess is that it’s “virtual staging” — using software to simulate what an empty house would look like (nicely) furnished and accessorized (wall art, area rugs, mirrors, etc.)...Read More
Top Three Ways to Tell Is your agent hoarding listings? The practice — well known to Realtors, but not to clients or the general public — consists of accumulating listings not with the intention of selling them . . . but using them to troll for clients interested in buying other, more realistically-priced homes. It...Read More
Trees, Forests, & Price Reductions If a tree falls in a forest and no one is around to hear it, does it make a sound? –ancient riddle I don’t know the answer to the tree-forest question, but I do know the answer to this one: “if you drop your price when no one’s paying attention,...Read More
Resisting Treatment Imagine you had a medical condition, and sought advice from an expert. They told you that, while there was a tiny chance that you could spontaneously recover, in the vast majority of cases the condition was degenerative. Meanwhile, there was a medicine available that was 100% effective, albeit expensive. Would you take the...Read More
