Trees, Forests, & Price Reductions

If a tree falls in a forest and no one is around to hear it, does it make a sound?

–ancient riddle

I don’t know the answer to the tree-forest question, but I do know the answer to this one: “if you drop your price when no one’s paying attention, does it do any good?”

That’s why I’m recommending to my listing clients that, if their home is overdue to take a price reduction, better to do it now, when the market is active, than nearer (or after) Thanksgiving, when things predictably slow down.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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