Role Reversal [Editor’s Note: Thanks to Edina Realty colleague Kathy Dick for her contribution to the following post.] Wait a second — don’t Realtors try to get home sellers to reduce their price? And don’t most home sellers stubbornly resist, no matter how compelling the Realtor’s market data (or underwhelming Buyers’ interest)? Well . . ....Read More
Administering Financial Pain People famously dread visiting their dentists; after all, who looks forward to having cavities filled? Unfortunately, for home sellers whose homes are languishing on the market unsold, a visit to their Broker’s office may be more painful, at least financially. That’s because, after 60-90 days of market time without a deal, a 3%...Read More
“Long-Time Buyer Needs” A fixture of most broker weekly meetings is the 15 minutes or so allotted to “Realtor Networking.” The purpose is to give office Realtors a forum to plug their current and upcoming listings; promote listings that have just had price reductions (“price improvements”); and to broadcast what their Buyers are looking for....Read More
Every field has its most and least favorite activities. As a Realtor with a decade of experience, here are mine: Agent Favorites –Closings (Yeah!!). –Getting a call from a former client who relocated elsewhere but who’s passing through town. –Hosting a Broker Open (the first time). –Multiple offers (representing the Seller). –Full-price offers with hefty downpayments...Read More
Begging 2 Questions I don’t recommend using adverbs like “currently” in combination with the word “listed,” because it begs (at least to my mind) two questions: 1) “what did it use to be listed at?”; and 2) “what will it be listed at after the (next) price reduction?” Better to make a firm, declarative statement.Read More
“It Takes One to Know One” Which Realtors (besides me) do the best job marketing their listings? Ask other Realtors. While the general public receives Realtor postcards, fridge magnets, solicitations to price their home, etc., Realtor-to-Realtor marketing these days is 99% electronic — specifically, emailed flyers touting pre-listings, new listings, and price reductions. To catch...Read More
