New (Yes) and Improved (Maybe) Thanks to a corporate acquisition, Twin Cities agents are having to learn new software to set up showings for clients this week. I’m sure I speak for at least a few (cranky) veterans who didn’t think there was anything wrong with the old system. More Robust, Customizable (But . ....Read More
The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note: Realtors’ term for a formal price opinion is...Read More
Why Homeowners Let the Competition Look (or Should) Wait a second: Don’t Buyers’ agents represent Buyers at a preview? (in contrast to a showing, a preview is when just the Realtor views the home). And exactly how does an agent represent the Seller of the home they’re previewing — don’t they already have an agent? (called “the listing...Read More
Three Bathrooms? Or 1.75? I just previewed a Golden Valley home for out-of-town clients, and now understand why the home — which appears well-priced and is located in a “demand” neighborhood — has been sitting on the market since last Fall, at ever-lower prices. Strike #1 was the number of Bathrooms. According to MLS —...Read More
“You WILL Like This House.” “You WILL Like This House.” “You WILL Like . . . “ Way back when, I commented (approvingly) on the listing agent (representing the Seller) whose lockbox code was “W-O-W.” Even better (and more obvious) was the Minnetonka home I previewed for a client yesterday, with the lockbox code “B-U-Y.” See...Read More
Other People’s Lake Views, or, “Not . . So . . Fast” Put it this way: I’ve never seen a supplement on MLS for a turret before (the proposed home that goes with is pictured above). Here’s what it says on MLS: SPECIAL FEATURE! The Turret area is designed to have a spiral staircase leading...Read More
