Deciding Which Way to Err, or, “A Picture Showing is Worth 1,000 Words” In medicine, a “false-positive” refers to a test result that is incorrect because the test indicated a condition or finding that does not exist. Unsurprisingly, the opposite of a “false-positive” is a “false-negative” — a test result that is incorrect because the test failed...Read More
The OTHER Reason to See a Home That’s “Sold, Subject to Inspection” The usual reason for prospective Buyers to see a “For Sale” home is . . . they’re interested in buying it. But, if the home in question is “Sold, Subject to Inspection” — that is, it’s already under contract, but not past inspection...Read More
If I die and get reincarnated as a Realtor (again), I want to come back as a “luxury home specialist.” I can think of three reasons why: 1. They make 4x what the average Realtor makes (around $200k a year); 2. They have great hours. Or, at least their trade group does: closed for 2(!)...Read More
Straightforward and Stealth Pitches Want to hear from a Realtor? Or more likely, lots of ’em? Let your listing expire, and just wait. I don’t make a practice of trolling expired listings for business, but lots of other Realtors — especially newer, less established ones — do. Would-Be Seller Beware The pitch can be straightforward...Read More
Earning Goodwill — But Not a Listing In my post, “When Realtor MLS Statistics Are Misleading,” I talked about all the things that take up Realtors’ time these days, but aren’t necessarily captured in their MLS sales statistics — or are easily missed. The list includes pre-list (non-MLS) sales; acting as a Facilitator; handling the...Read More
Casing a Home in 10 Minutes Flat (In a Good Way)One of the many, behind-the-scenes things that good Realtors do for their clients is preview. Whereas a showing is when a Realtor views a for-sale home with their client, a preview is when they look without the client along. Schedule permitting, I preview as much...Read More
