Changing Sales Terminology — or, from “Customer” to “Follower” Once upon a time, there were “customers,” “subscribers,” and “patients.” That morphed into “clients,” “guests,” “associates,” and “members.” Today? People are “fans,” “followers” (Twitter), “patrons,” “sponsors” and . . . . you name it.Read More
Earning Goodwill — But Not a Listing In my post, “When Realtor MLS Statistics Are Misleading,” I talked about all the things that take up Realtors’ time these days, but aren’t necessarily captured in their MLS sales statistics — or are easily missed. The list includes pre-list (non-MLS) sales; acting as a Facilitator; handling the...Read More
