Changing Sales Terminology — or, from “Customer” to “Follower”

Once upon a time, there were “customers,” “subscribers,” and “patients.”

That morphed into “clients,” “guests,” “associates,” and “members.”


People are “fans,” “followers” (Twitter),  “patrons,” “sponsors” and . . . . you name it.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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