“List Price: $325k – $350k” There’s a trend afoot — at least amongst some listing agents — to market an upcoming listing within a price range, as opposed to naming a specific asking price. I’m not a fan, for two reasons: One. When the price is given as a range, Buyers immediately fixate on the lower end,...Read More
Contractual Void [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] With more listing agents incorporating “Coming Soon!” into their marketing campaigns, Buyers’ agents need to be ever-more vigilant. And...Read More
“Ghost” For Sale Signs A “new listing” is self-explanatory. A “pre-list” is a Realtor drumming up interest in a soon-to-debut home (unfortunately, some Twin Cities agents now define “soon” as, “in the next six months”). So, what’s a “post-listing?” Answer (at least, mine): a “For Sale” sign post left in the front yard, after the house sale has closed. The depressing-but-true explanation: ...Read More
The usual pecking order for agent networking at weekly broker meetings — at least in the Twin Cities, typically held on Tuesday mornings, before Broker Tour — is “New Lists,” “Pre-list’s,” “Price reductions,” “Buyer Needs,” and finally, “Rental Needs.” At the height of the Spring market, there could easily be 20-30 properties that Edina Realty...Read More
Above vs. Below the Water Prep I just finished speaking to another agent regarding a Minnetonka pre-list, that’s due to come on the market later this week (I’ve got a Buyer client who has strong interest). Based on everything the other agent told me, the home is: a) (very) well-priced; b) shows great; and c) as...Read More
Big Rambler . . . Big Lot . . . Big Upside Where: 2508 Joppa Ave. South just west of Cedar Lake. What: Sprawling 4 BR/3 Bath Rambler with over 3,500 finished square feet on a gorgeous, 80′ x 147′ lot. How much: $589,900. When: on the market . . . this afternoon! Who: listed...Read More
