Realtors’ Investment? Skill, Time, & Marketing $$$ How long should a listing contract be? The short answer: Long enough to sell the property being listed. How long that is — assuming that the home is well-priced, staged, and marketed — is typically a function of price. Under $200k in the Twin Cities today, you’d estimate...Read More
“10 . . 9 . . 8 . . 7 . . 6,” or, Killing Two Birds With One (Marketing) Stone It’s a high-quality problem to have, as they say: every time my client would go to their long-time family home to pack up, empty things out, etc., neighbors and even passersby headed to/from nearby Cedar...Read More
“Shadow Listings” “Don’t be an undercover agent.” –Advice routinely given to new Realtors (i.e., let people know you sell homes) Here’s another explanation for the scarcity of local (Twin Cities) housing inventory, in what should be the busiest time of the year for new listings: stuff’s for sale — but it’s non-MLS. See also, “The...Read More
Useful Information Nonetheless If you weren’t aware, Twin Cities Realtors usually have their office meetings each Tuesday morning, just before the weekly Broker Tour. Part of that meeting is devoted to networking — typically, starting with new listings, then price reductions, then pre-list’s, and finally Buyer needs. Lopsided Buyer Needs If you’re networking a Buyer...Read More
Two Types of “Non-MLS” Listings Not every “For Sale” home is on MLS. That’s the case even if the home is being represented by a professional Realtor. Why would a homeowner who truly wants to sell not want to reach the broadest possible range of prospective Buyers (on MLS), and instead quietly market their home?...Read More
The Many Guises of Realtor Networking The usual meaning of “Realtor Networking” is plugging a pre-listing or new listing, or highlighting a Buyer need. But, there are other kinds of Realtor networking, too. Like my checking out a HUD foreclosure with the resident office expert (who also happens to live nearby). Verdict? “Skip it,” because...Read More
