“It Takes One to Know One” Which Realtors (besides me) do the best job marketing their listings? Ask other Realtors. While the general public receives Realtor postcards, fridge magnets, solicitations to price their home, etc., Realtor-to-Realtor marketing these days is 99% electronic — specifically, emailed flyers touting pre-listings, new listings, and price reductions. To catch...Read More
Why I Don’t Use Open House Sign-In Sheets In the bits and pieces I pick up from (non-client) acquaintances about their previous real estate experience(s), it seems that if there is a generic complaint about Realtors, it takes one of two guises: 1) Realtors who won’t stop calling them; and 2) Realtors who never call them (as in, call them back)....Read More
“I Heard it on the (Realtor) Grapevine” I just got a heads up from an acquaintance about an upper bracket home in Minnetonka that will be coming on the market shortly as a “For Sale By Owner” (“FSBO”). The home reportedly needs work, was last on the market decades ago, and the homeowner has no residential...Read More
“Funny, I Didn’t See Him at the Meeting” Politico’s know that a Congressman who never actually delivered a speech in the Senate or House chambers can nevertheless have their remarks “written into the record,” or transcript, of that body’s deliberations. Real estate has something similar. After each local real estate office holds its weekly Tuesday...Read More
Peeking Under the Curtain Last Sunday I showed my clients five homes in the west suburbs that all met the profile of what they were looking for: within 20 minutes or so of downtown Minneapolis; around 3,500 FSF; at least 4 Bedrooms; a nice master Bath; price between $600k and $750k. So what? Only one...Read More
The Car Wash Model No, it’s not good for showings, or broker and Sunday open house traffic, when the weather is especially frigid, or a snowstorm temporarily shuts things down. In other words . . . today (at least in the Twin Cities). But experienced Realtors know that it doesn’t really matter, for two reasons:...Read More
