“Ghost” For Sale Signs

A “new listing” is self-explanatory.

A “pre-list” is a Realtor drumming up interest in a soon-to-debut home (unfortunately, some Twin Cities agents now define “soon” as, “in the next six months”).

So, what’s a “post-listing?”

Answer (at least, mine): a “For Sale” sign post left in the front yard, after the house sale has closed.

The depressing-but-true explanation:  the ground is still very much frozen locally, even though the calendar says April starts Sunday . . .

P.S.: After closing, the winter-time convention — at least in the Twin Cities housing market — is to immediately remove the sign riders (with the names of the broker and Realtor), then double back for the post once the ground thaws.

See also, “New Lists,” “Pre-Lists,” and “Pre-Pre-Lists” (Huh?!?)”; “Buyer’s Agent: “Is the Asking Price on that Pre-List Home Firm?”; and “Agent-to-Agent Pre-List Networking: Can You Spot the Most Important Detail?.”

Plus: “Coming Soon”: How Good Pre-List Marketing Distorts “Days on Market“; “Plus: ““Have a House/Need a House“;  “Pre-Listing Marketing Window”; and “Buyer’s Agent: “Is the Asking Price on that Pre-List Home Firm?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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