How Motivated is the Seller Really? “When the student is ready, the teacher will appear.” –Zen saying “When a listed home is priced right — and well-prepped, photographed, marketed, etc. — the Buyer will appear.” –Ross Kaplan One of the most common lines listing agents (representing Sellers) hear from their clients — particularly when their...Read More
More Parallels Between Politics & Real Estate Sales: What Listing Presentations, Primary Challenges Have in Common “If your parents don’t have kids . . . you won’t either.” —Anonymous [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced....Read More
Overpriced Homes — The Sequel?? One-one-thousand . . . two-one-thousand . . . three-one thousand. If you’re a Realtor attuned to this Spring’s torrid housing market, you can practically hear it coming. What, you ask? No, not rising interest rates. Contrary to everyone’s expectations (again), they’ve been drifting back down, not spiking higher. No, the...Read More
Renovated 1950’s Rambler by Cedar Lake Asking $825k(!) [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] No one would be happier than me if 2518 Joppa — new on the market yesterday — fetches its $825k (really) asking...Read More
Can’t Show = Can’t Sell “If your parents don’t have children, you won’t either.” –old joke. “Show and sell!” –Common listing agent exhortation in the “Agent Remarks” section of MLS. It’s axiomatic that if, as a Buyer’s agent, you can’t get your client into a property . . . you ain’t going to sell it,...Read More
Would-Be Home Sellers Beware “If your parents don’t have children, you won’t either.” –old joke. “If your home doesn’t get showings, it won’t get offers, either.” –real estate equivalent Not a few would-be Sellers, arguing for a too-high listing price, rationalize that “Buyers always come in low, so why not leave a little (or a...Read More
