Would-Be Home Sellers Beware

“If your parents don’t have children, you won’t either.”

–old joke.

“If your home doesn’t get showings, it won’t get offers, either.”

–real estate equivalent

Not a few would-be Sellers, arguing for a too-high listing price, rationalize that “Buyers always come in low, so why not leave a little (or a lot of) room to negotiate?”

Self-Chosen Peer Group

That approach is fine . . . provided the home in question is truly one-of-a-kind.

But, assuming that the home has at least a few competitors, choosing a too-high price ensures that Buyers will find it wanting relative to its (self-selected) peer group.

As I tell my listing clients, “either your competition helps sell you . . . or you help sell them.”

See also, “Perils of Overpricing Even (Especially) in a Rising Market“; “Perils of Overpricing“; and “Nurse!  I Need a Price Reduction, Stat!!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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