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Motivated Buyer

Pressure Clients to Buy or Sell? Never! (Here’s Why)

The Virtue of a Well-Stocked Pipeline We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If...
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Buyer’s Agent: “Please Keep Me in the Loop”

Realtor-Speak, Translated I don’t know about other listing agents (representing Sellers), but I have to suppress an eye roll when, following a showing, the Buyer’s agent contacts me and asks to be “kept in the loop” if something happens. That “something,” of course, is another offer. Sometimes, Buyers need a day or two to put...
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Pressure Clients to Buy or Sell? Never! (Here’s Why)

The Virtue of a Well-Stocked Pipeline “We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you’ve...
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Realtor Conventional Wisdom (With 2 Caveats**): “The 1st Buyer is the Best Buyer”

Seasoned vs. Green Buyers; The Role of Pre-List Networking “The first Buyer is (often) the best Buyer.” –Popular Realtor saying. It’s accepted wisdom amongst veteran Realtors (which I happen to agree with): “the first Buyer is (often) the best Buyer.” Why’s that? The explanation has to do with the nature of the pool of home...
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“Front Burner” vs. “Back Burner” Home Searches

Waiting (and Waiting) For the “Perfect” Home** Every veteran Realtor at one point has them:  Buyers who are looking for a home ” just, shall we say . . . very casually. Which is fine and good:  the only timetable that matters in real estate sales is the client’s. Plus, as I like to tell...
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Realtor Conventional Wisdom (With 2 Caveats): “The 1st Buyer is the Best Buyer”

Seasoned vs. Green Buyers; The Role of Pre-List Networking It’s accepted wisdom amongst veteran Realtors ” which I happen to agree with ” that “the first Buyer is (often) the best Buyer.” Why’s that? The explanation has to do with the nature of the pool of home Buyers at any given moment, plus Buyer behavior...
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